Digital Vedam

Spott allows creators, businesses, and brands to increase engagement through interactive content. 

It has received funding and financial support from the Horizon 2020 research and innovation program of the European Union. This assistance was provided following the terms of grant agreement number 823356.

We have tested Spott for 3 months and are writing this in-depth Spott review.

The interactive features of Spott are fantastic for encouraging participation from users. When users go through your optimized content, it should be easier to see a return on investment.

Spott’s process of optimizing content aims to:

Inform:

Every person who visits your website may discover something of value in every piece of content you provide. You won’t have trouble incorporating all of Spott’s data into your material if you use interactive tools to help you. 

Consequently, the likelihood of your content being helpful to each user will likely increase. You will transition from a push marketing strategy to a pull marketing strategy.

Engage:

If you want visitors to your website to have a better experience overall, you should encourage them to participate in the content you provide. With Spott, you can increase user engagement. The results of this change will be immediately apparent, including increased stickiness, repeated visits, and a decreased abandonment rate.

Collect:

Spott lets you collect user information. To increase the number of leads your business generates, you should make it simple for people to give you their information when they are struck with an idea. Examples include product reservations, vehicle test drives, gamification, couponing, signups for webinars, newsletters, and magazine subscriptions.

Make A Sale:

Make it so people can buy a product or service immediately, whenever the mood strikes them. With Spott, you can include multiple products within a single content unit by using interactivity in inspirational content. This will further elevate your average order value by up to 19% and increase your business’s overall revenue.

You will be able to shorten the length of the conversion process if you remove the requirement for a product detail page from your conversion funnel and instead use Spott’s templates for adding items to a shopping cart.

Using Spott, you can now easily and quickly upload content, include interactivity, and see the results once the publication has been made. Using Spott is accessible and user-friendly. You can follow the steps listed below to automate your content creation processes.

Upload Your Content:

Simply drop your files (photos, PDFs, advertisements, etc.) onto their platform.

Choose From The Available Dynamically Interactive Templates:

You can quickly and easily select the layout you require using the drag-and-drop functionality provided by their extensive template library. Each objective has its unique set of prefabricated templates, which were developed based on best practices and an analysis of data collected from more than 100,000 pieces of interactive content Spott users published.

You can quickly scale the steps mentioned above using their content overlay solution, which allows you to save your template for future use, reuse it to link to product feeds, and publish your content from within your Spott account.

Spot-On Personalization:

You can make adjustments to the look and feel of the interactive layer and its content and links to more accurately reflect your company or product.

Installation options are available for a wide variety of behaviors, such as opening a new page, opening an iframe, opening an already existing page, opening a lead form (in Hubspot, Salesforce, or Spott), branching, in-video behavior, adding to cart behavior, viewing all products behavior, playing sound behavior, and so on. In addition, there is no limit to the variety of possible outcomes.

Share And Distribute:

You can quickly and easily share your interactive content on social media with just a simple link, and it can be added to your website with just a single line of code that needs to be copied and pasted just once.

Analyze The Outcomes:

Your customers’ actions in response to the interactive content are reported in real time to a dashboard, where you can review and analyze the data whenever convenient.

Find out what kinds of content lend themselves well to being interactive, which pages you should be making interactive, which templates work the best, and which products sell the best.

1. Providing User-Interactive Content

You can upload PDFs, videos, and images by dragging and dropping them using the Spott platform. They know that the cost of producing content with inspirational value can be pretty high. Therefore, they help you maximize the return on investment (ROI) of your content by ensuring that users have a seamless way to act when your content inspires them. Some of the user-interactive content that comes with Spott includes:

360-Degree Photos And Images:

It is possible to upload 360-degree photos and interactive images of any size. Furthermore, every image has its permanent URL, making it easy to share on social media (even on mobile devices). You can make GIFs out of all the interactive content for use on social media or in emails.

PDFs:

Put your catalogs, books, and magazines online and make each page a clickable experience with the help of the Spott studio. Each PDF has its unique URL, so you can easily link to it in online discussions (beneficial on mobile devices). In addition to making your media (photos, videos, etc.) interactive, you can use Spott to create digital catalogs.

Videos:

With Spott, you can easily track products, create interactive video stories based on the viewer’s actions, and add one or more interactive layers to your videos. In addition, you can easily embed videos into social media posts using the video’s custom URL (also great for mobile viewing). Spott has compatibility with more than 75% of the market’s video players, so there’s no need to switch.

2. Customizable Branding Options

Spott lets you produce a one-of-a-kind interactive environment and save it as a template for future use. The customizable branding options give you the freedom to:

Adjust To Your Taste:

Use Spott’s visual editor to give the interactive templates a look and feel consistent with your company. Your only restriction is your imagination.

Develop Schematics:

You can save a lot of time by creating interactive templates that you can reuse across different pictures, videos, or PDFs. In addition, everything has been made user-friendly across desktop, tablet, and mobile devices.

Tweak To Suit Various Brands:

Sub-accounts can save unique brand styles for companies and agencies that handle multiple brands.

3. Multi-platform publication

Spott helps you build interactive content that is easy to distribute and publish.

You can distribute the same content to various platforms through a link. Spott lets you publish the URL of a particular page where people can engage with your interactive content on social media. Sharing the link is easy, and the platform will take care of the rest.

When creating a website with Shopify, Webflow, WordPress, or Woocommerce, a snippet of code can be copied and pasted into the website from Spott.

Including interactive content in your email messages has never been easier than it is now. The content can be transformed into an animated GIF for email marketing purposes.

Forwarding to multiple locations should also be incorporated, and your Google Display and Video 360 ads should include interactive elements.

4. Stats And Dashboards

It is now possible to make informed adjustments based on your collected content analytics. Spott dashboards provide real-time data on the effectiveness of various forms of interactivity and the level of content engagement they receive. 

You can use the metrics provided by Spott as a guide when developing content for your intended audience, helping you create something that will resonate with them. Including UTM tags in your content and creating custom events are two additional ways to evaluate your interactive presentation’s effectiveness.

5. Integrations

Integrating Spott with your preferred software can make your workflow significantly more efficient. Spott lets you integrate the following:

• Customers Relationship Management Systems Like Hubspot And Salesforce
• Video players like YouTube, Vimeo, Flowplayer, Anvanto, Bluebillywig, Ooyala, Digiteka, Brightcove, Theoplayer, Wistia, Jwplayer, and Alugha.

You can also integrate with the Google Suite:

• Google display network.
• Google Analytics.
• Google maps.
• Display and video 360.

Web page and website builders:

• WordPress.
• Wix.
• Shopify.
• Woocommerce.
• Bigcommerce.
• Productsup.
• Adobe Systems Inc.
• Squarespace.

Spott also lets you integrate with platforms for advertising, such as:

• Freewheel.
• Taboola.
• Outbrain.
• Criteol.

Finally, you can integrate with social media platforms like: 

• Pinterest.
• Facebook.
• Twitter.
• Instagram.
• Youtube.
• Tiktok.
• Linkedin

6. Automation

Eliminate the need for manual labor when dealing with large product catalogs.

Import In A Matter Of Moments:

You can avoid having to do manual work by connecting your product database with their product feed to save time. By doing so, you will immediately begin creating interactive layers.

Automatic Updates:

Simply select a time interval, and Spott will automatically keep the products in your database in sync with one another dynamically.

The Provision In Multiple Languages:

You can serve different offers to customers based on the language of their browser and IP address. The product feed is another means by which you can automate this process.

7. Brands And Teams Management

Put your various brands in order, and delegate tasks to your team members.

A Variety Of Brands:

You can easily manage multiple brands or clients using sub-accounts and switch between them. The content, styles, and templates are all stored in distinct locations.

Provide Access Privileges To Users:

You can add or remove team members and clients from accounts and give them different access levels and editing permissions.

You can try Spott Essential for free for 14 days. With this package, there is no need for a credit card during the signup process. Then, if you are ready to set up and begin your subscription, you can get the coverage that best fits your needs. They offer both annual and quarterly subscriptions.

Annual Subscriptions:

The Essentials package goes for € 99, which is billed once a year. With this package, you can grow your audience, generate more leads, and keep them engaged by increasing your session length.

The Professional package goes for 499 Euros per month, charged annually. This package lets you enhance your e-commerce results by incorporating interactivity into your content.

Businesses can expect to pay a minimum of €1.499 per month annually for the Enterprise package. This package lets you optimize your return on investment through scalable, personalized interactivity.

Quarterly Subscriptions:

The Essential package is billed quarterly at €249. By signing up for this package, you will be able to extract more value from each visitor, generate a more significant number of leads, and extend the length of each session.

For the Professional package, the monthly fee is €749. Payments are due every three months.

This lets you take advantage of interactivity across your content to boost your e-commerce results.

The Enterprise package goes for €1,999 per month., billed every three months. This package enables you to utilize highly scalable, custom interactivity to increase your return on investment.

By becoming a Spott affiliate, you will get a recurring commission of thirty percent on every customer you refer. There are already over a thousand people participating in the program and earning recurring revenue. Joining them will grant you access to the program, the promotional material, and your tracking link.

You can promote Spott on your blog, social media, website, and other platforms by using the one-of-a-kind link you will have been given, with a cookie duration of ninety days. You will get paid regularly and be able to monitor your earnings on a day-to-day basis, all of which will be based on your unique link.

Spott is currently in the process of forming partnerships with a wide variety of agencies in order to jointly establish a new content marketing standard. If you are an agency, you may be eligible to receive a free license to operate as an agency for three months. During this period, you will have access to all of the features, and your application to become a reseller will be processed immediately.

Conclusion:

Spott is a great platform that can provide creators, businesses, and brands with an effective way to increase engagement with interactive content. With its easy-to-use drag and drop feature, users can quickly and easily upload content and include interactivity to help them better see their return on investment.

It even offers cost-efficient solutions for producing high-quality content that promotes user participation. Overall, Spott is an excellent choice for those who are looking for a comprehensive solution for creating interactive content as it will enable them to have more meaningful engagement with their audience.