Digital Vedam

Smartly.io is a tool that combines creativity, media, and intelligence. You will get a solution in one platform that combines media buying, creative automation, reporting, and optimization. This means that you and your team can quickly scale and improve your paid social activities.

With the help of Smartly.io, businesses can centralize, automate, and optimize their multi-platform advertising to save time and money and improve performance.

We tested this tool for 3 months and writing this in-depth Smartly review.

Creative Work Automation:

Dynamic templates from Smartly.io automate creative production using real-time data so you can deliver relevant and customized ads. Discover what works and use data to inform creative planning with personalized AI-driven insights.

Management Of Media-Centered Campaigns:

To make it simple to publish advertisements across formats and social media platforms, Smartly.io centralizes campaign management. Predictive algorithms automatically optimize your targeting, spending, creatives, and bidding for the highest possible conversion rates.

Intelligent Integration:

Smartly.io helps you get a unified view across all your social platforms, thus allowing you to track performance and gain valuable insights. You can utilize in-the-moment data from first- and third-party integrations to improve strategy, enhance engagement, and reach premium audiences.

Their managed and creative services are created to assist you in overcoming your most difficult social advertising and creative production problems. Their services teams combine industry knowledge, market-leading AI technology, and data to help you achieve your social media marketing goals.

With social media first ad production, campaign optimization, and campaign setup, Smartly.io’s 

managed services team is your partner in repurposing your creatives. However, if you are unsure which service will work best for your team, you can discuss your social advertising needs by scheduling a meeting with one of their personnel.

Their two service offerings are created with your needs in mind and are geared toward achieving your business goals. Together, they work to achieve your most challenging objectives as an extension of your team.

1. Creative Services:

Generating Original Concepts

Their drive comes from an insatiable thirst for knowledge, a delight in presenting novel solutions to problems, and a dedication to telling stories with a social focus. Their talented team of creative professionals combines imagination, strategy, and data to tell your story on social media.

Social-First Narrative

To identify the creative blend that generates the most significant level of engagement, they conceptualize, produce, and continually test and iterate. Smartly.io uses data, market analysis, and consumer insights to generate unique concepts. 

Smartly.io utilizes adapted resources for use in multiple mediums. By repurposing them as social first creatives, they breathe new life into your current brand assets. 

Brand-Adherent Creativity

They use the best techniques for all ad placements, formats, and platforms. They also provide high-quality, scaled, on-brand creatives that tell your story. Instead of spending much on testing, you can use Smartly.io frameworks for practical insights.

Socially-Focused Original Production

They research, develop creative concepts, produce on-brand, platform-agnostic pieces, and ideate.

Iterative Agile Testing

You can use Smartly.io’s templating solid tools to improve your social advertising creatives. They use your brand assets to build master designs that fuel hundreds of gorgeous, on-brand advertisements.

Smartly’s Approach To Creative Services

The creative mix that drives consumer engagement for your brand is conceptualized, produced, and tested by the team using a combination of creativity and data. A team of award-winning art directors and creative strategists will work with you to tell stories optimized for social media. 

They work with you to reimagine what social-first creative should be. Then, using the results of testing your creatives, they create ads that consumers can relate to at every stage of the purchasing process.

2. Managed Services

You can turn to their managed services team to scale your social advertising profitably and achieve your most ambitious business KPIs. Regardless of the issue, they can find a solution to address many of today’s most urgent problems, such as scaling to new social platforms or markets, executing significant product launches, or implementing cross-channel best practices. They combine strategy, technology, and knowledge to aid brands in social media success.

Smartly.io is proud of several accomplishments, including:

• With only one week of preparation, they assisted Uber in launching localized lead ads in more than 500 cities.
• They assisted TechStyle in expanding their ad spending across new social media platforms and converting Pinterest into a profitable channel.
• By utilizing automated video and feed-based advertising, 37% overshot StubHub’s ROAS goals.
• During their primary sports season, they scaled Fanduel’s Snap spend 4.5X while 39% lowering CPA MoM.

Smartly’s Approach To Managed Services

You don’t need to scale your headcount because they handle cross-channel campaigns to achieve your business objectives. Using the patented AI technology of Smartly.io, they optimize operations, develop a strategy, and automate procedures.

Scalable And Effective Setup

Their team streamlines your product feeds and integrates your data sources for optimization and measurement. For the success of future in-housing, they set up your campaigns by best practices.

Boost The Effectiveness Of Advertising

With the help of customized reporting, they help you find actionable insights by integrating outside sources to compare against your most crucial data. Their team uses regular audits, performance reviews, and knowledge sharing of best practices to ensure you achieve your business goals.

Specialized Creative Output

New, original works that perform on social media stand out from the crowd. Their creative services teams assist you in developing and testing a variety of fresh ideas for formats, concepts, and placements to discover what appeals to your audience across various channels.

Retail

You can use personalization and localization on social media to increase customer engagement and in-store and online sales. Due to the increase in online shopping, big-box retailers are looking for scalable strategies to engage customers on social media to encourage curbside pickup, in-store pickup, and two-day delivery orders.

By utilizing local store inventory, customized messaging, local pricing, and store conditions to target customers, Smartly.io assists retailers in launching localized offers at scale. In addition, you can make yourself noticeable among the ad noise to draw customers.

With the help of Smartly.io’s dynamic template tools, you can create unique images and video ads that incorporate elements of your brand, such as your logo, as well as information about your products and stores from your catalog. Then, scale across placements, formats, and social channels easily using your creative team’s winning creatives.

In real-time, you can display your current store conditions, like curbside pickup, delivery zones, opening hours, and maps, along with pricing and product availability. Through Smartly.io, you can also incorporate drive in-store purchases with radius and zip code targeting, as well as pertinent content tailored to users’ locations for those customers who prefer going to the store.

Gaming

Utilize Smartly.io to Improve Your Social Advertising. Due to the accelerated digital transformation, 94% of all gamers worldwide now play on mobile, and the number of people who place bets online has increased by 63% just this year. 

Advertisers must find a way to connect with users as players explore new gaming options on the market, from discovery and download to initial deposit. Creative, media and data are all combined into one platform by Smartly.io, enabling brands to roll out personalized experiences at scale (with fewer resources) to increase user acquisition and retention on social media platforms.

Using your team’s static assets, you can quickly and easily create mobile-first Video Templates that can be used to make advertisements for various channels.

To encourage the acquisition of high-value users, your advertisements should feature personalized and real-time information, such as localized languages, install incentives, or constantly shifting betting odds.

Through Smartly.io, you can use ad studies to zero in on the particular aspects of creative design that increase the number of app downloads, trial conversions, first-time deposits, purchases, and other actions.

You can prevent creative fatigue and ensure that your players see new advertisements relevant to them by programming your advertising platform to automatically switch out ads based on time and frequency or pausing ads that aren’t performing well compared to any key performance indicator.

Intelligent automation can also assist you in enhancing your campaigns. In place of constant human oversight, pre-programmed rules and triggers based on past performance can increase or decrease advertising spending in anticipation of events like a game or a product launch. 

Any external data source can be integrated using cohorts or in-app events like lifetime value, purchase, tutorial completion, or cost per initial deposit.

Smartly.io can also help you improve your social media advertising performance. You can bring all of your data sources together into one place to track performance and gain valuable insights across your social platforms.

E-commerce

E-commerce grew by 44% year over year in 2020 thanks to the accelerated digital transformation, and this growth is not expected to slow down in the years to come. As a result, it is possible to engage customers throughout their shopping experience. You can immediately connect with your customers to create enduring, devoted relationships.

Due to the increase in online shopping, e-commerce businesses require scalable methods of interacting with consumers on social media platforms to increase sales and draw in new and repeat customers.

Smartly.io’s unification of media, creativity, and data into a single platform allows advertisers to provide individualized services to more people with less investment in time and money through channels like real-time inventory, targeted messaging,  flash sales, and flexible shipping and return policies.

You can prevent creative burnout and ensure that shoppers always see fresh, relevant ads by rotating or pausing them automatically based on time, frequency, and performance.

You can also use advertising studies to quickly try out new product photos, pricing structures, and calls to action like free shipping, price reductions, and flash sales. Ads can be easily tagged and tracked for insights into what elements inspire consumers to click through and purchase, which can inform future creative strategy.

Travel

To connect with today’s travelers throughout the consumer journey, hotel/airline, booking sites, and travel innovators need a multi-platform strategy as travel planning starts to take off.

But scaling a multi-platform strategy demands adequate bandwidth, inventive resources, and best-practice expertise. Travel advertisers are given the ability to roll out personalized experiences at scale to boost performance across social platforms thanks to Smartly.io’s integration of creative, media, and data into a more innovative advertising cloud.

Due to shifts in the travel consumer journey, it is now more important than ever to provide a unified service to all stages of the buying process. Use Smartly.io’s adaptive creative tools to streamline your marketing efforts, from ideation and retargeting to direct booking, increasing your reach and conversions across multiple platforms.

Using automated workflows, advertisements can be published and updated instantly across social media platforms. At the same time, predictive algorithms can help teams optimize bidding, targeting, budgets, creatives, and more for maximum conversion rates.

Information and Entertainment

Virtual entertainment is here to stay despite the resurgence of live events, with the market for online content growing by an astounding 37% in 2020 and the appetite for it showing no signs of abating in the years to come.

Entertainment providers require adaptable strategies to help launch new offerings, lower cost per trial and cost per purchase and boost customer lifetime value if they are to stand out and connect with both online audiences and those eager to return to stadiums.

Smartly helps simplify processes and scale creatives (across titles, artists, events, and more) to increase subscriptions, ticket sales, and website traffic on social media.

Smartly’s Resources:

Smartly.io features a creative hub, a social ad trends hub, and an iOS14 resource center. Their resources on retail ads, the effect of Covid-19 on advertising, and world social advertising trends for 2022 can provide you with industry insight. Events, blogs, e-books, case studies, and their various webinars are other places where you can look for the content types that suit you best.

I hope you liked this article on Smartly review. Let us know if you have any questions in the comments below.